Flow Down

Dave: It's just about putting the decision at the lowest possible level. 

Pete: You can't get any lower than us!

Conversations with Customers

Don:  Successfully got rid of most of the channels and ALL of the expectations.  Check!

Concepts

Adam: I'm totally comfortable with the risks of climbing, but then you think about the things you're new to...

[Pan crashes to the floor.]

... Like gravity. 

Backstabbed.

Jen:  He made some reference about falling on my sword that I didn't understand.
Jim:  Well, sometimes you can fall on your sword without knowing it.
Joel:  Yeah, and you could fall on it backwards -- with someone holding it behind you.

Alternate Methods

Chris:  Jen is like the rat that chews through the maze.
Jen:  Aw, Chris -- that's so sweet!

Customers

Joel:  I hate GE.  I'm never flying anything with their engines.  And I'm never buying another light bulb.

Sexiness

Adam: I'm a middle aged, middle class white man. Take your aggression out on THIS.

Mystery Button

Adam: Ok, so the button is officially not your ejector seat.

Renton

Mike: Seriously, the car sight seeing in this town is off the hook.